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The Culture Conversation - 3. Why Culture Now?

The following is an edited transcript of part 3 of "The Culture Conversation" webinar by John Burdett. Read Part 2 of The Culture Conversation.

Organisations will obviously address the issue of speed through technology. And there is a whole lot of new technology coming out and emerging. In fact, if you remember 4 or 5 years ago, the newspapers and the business magazines were full of the notion that by now, by 2020, whole swathes of manufacturing and service jobs would be replaced by digitalised platforms … artificial intelligence, cobots, robots, etc.

The greatest challenge isn't access to technology, it's implementation. There is lots of technology, it's implementing that has become the problem. And what we need to do, what we are trying to do today in many instances is we are trying to force fit 21st century technology into a 20th century organisation. As a metaphor, in terms of organisation design, it is like trying to attach a rocket to a bicycle.

The culture challenge … why culture now? We literally have to 'rewire', at least in people's minds, the organisation to take advantage of emerging technology. We need to think entirely differently about organisation design.

The Culture Conversation

TRANSEARCH International held "The Culture Conversation" webinar on the 8th July 2020.

Culture isn't an end in itself. It is a container for diversity. It both frames and supports the organisation's value proposition. It is the bedrock of a great brand. It is 'the engine' that drives change. It's what separates a great company from the rest of the pack. The greater the change, the more an organisation's culture has to reflect the new reality. Simply put, organisation culture and the leadership challenge implied, is more relevant at this moment than ever.

Leading the webinar was John O. Burdett, who has worked in over 40 countries as an executive and as a consultant for businesses that are household names. He has worked on and continues to work on leadership development and organization culture for some of the world's largest corporations.

For more information please visit or contact your local TRANSEARCH Consultant.

Read "The Culture Conversation" leadership insights