Most organisations don’t actively shape their culture — they drift.
It’s an uncomfortable truth: only 1 in 5 businesses intentionally manage their culture. The rest hope things fall into place on their own. Spoiler alert — they usually don’t.
Cultural drift doesn’t just slow you down — it puts you at a serious disadvantage:
- Your competitors are managing theirs.
- Poor culture fit derails even the most talented executives.
- Strategy will evolve. Culture is what endures.
- AI and organisation design? Culture is the glue that holds it together.
- Leadership development without culture insight is just expensive guesswork.
We’ve spent years working with top-tier leaders around the world — and we’ve identified the seven most common ways organisations get culture wrong.
Getting culture right isn’t just about values. It’s about leadership, timing, and earning trust — day in and day out.
Here’s where even experienced leaders stumble — and how to get back on track.
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Contents:
- Managing culture from the inside-out.
- Short-changing the informal organization.
- Failing to recognise that culture is a system.
- Values confusion.
- Misreading what the term “brand” means.
- Avoiding measurement.
- Trying to align culture with strategy.
This article is an extract of content © Orxestra® Inc. The download is available from the TRANSEARCH International website.
John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world's largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world. Get in touch with John O. Burdett »