Today is the fastest things have ever been … but the slowest they will ever be!
Speed is a cultural imperative. It has been for a long time, but now more than ever. It doesn't matter how good your services are. It doesn't matter how good your support systems are. It doesn't matter how good your service ethos is. If you are slower than the competition … you don't have a problem … you may not have a business.
Culture, right now, needs to embrace speed. Not just speed of delivery, but speed of response, and speed in terms of basically everything that exists within the organisation.
Why culture now? Why culture at this particular point in time?
It can be argued there are 3 stages to a crisis:
Stage 1: Shock, denial, coming to terms with the new reality.
Stage 2: Simply surviving. Pulling the needed resources together and navigating through the crisis.
Stage 3: Reinvention. Thinking about the business differently. Asking, "How do we come out of this crisis stronger?"
Some organisations will come out of this stronger. Some will be winners. And I'm going to suggest that the question we need to ask, perhaps the question you need to have in your organisation… "Is tomorrow's organisation agile enough to both navigate and take advantage of heightened uncertainty?" That question moves you into the culture space and the culture conversation.
But, let me segue just for a minute. There is a good deal written, and being written right now, about 'Distance Employment', 'Remote Employment'. There is no doubt that Covid-19 has accelerated the platform around digitalisation, and a whole lot of what is happening now will continue. But, I would like to step back and recognise that there is something about work that is very special.
People don't come to work just to work. The workplace gives a sense of belonging. It creates a sense of meaning in peoples' lives. It's a place where people share stories. Yes, it's a place for people to gossip, and gossip is as common to homo sapiens as grooming is to apes.
It is also the case that if you look at organisation structure and start to think for a minute that that is how the organisation actually works, you are sadly mistaken. The organisation works as a result of ongoing, informal, collaborative networks. It works in terms of people accidentally bumping into each other. What Alam Mumford used to call "Accidental Learning". The workplace isn't just a place to do work. It's a social experience. It is part of how people find meaning in their lives.
As a reference point, IBM, Reddit, Yahoo, Hewlett-Packard and Best Buy, all went through the notion of having a good deal of their employment 'remote employees'. And, they pulled many of those employees back. The reason being that it stripped out a wad of what they called "innovation".
Why culture now?
3 stages to a crisis.
Is tomorrow's organisation agile enough to both navigate and take advantage of heightened uncertainty?
That leads you naturally into a conversation around culture. And indeed it leads you into what we would suggest is a very different conversation.
A toxic myth pervades the business world: Hard work and perseverance are the only things required to achieve immense success and reach the top of your field... But these stories overlook a crucial ingredient of success: Luck.