"The way CEOs allocate their time and their presence - where they choose to personally participate - is crucial, not only to their own effectiveness but also to the performance of their companies."
For a great organisation, culture isn't an abstract or vague concept … it's real … it speaks to people. It's not a competitive advantage … it's a competitive imperative.
To survive is to adapt. "Are you managing your culture?" If any of the seven questions that follow receives a negative response, the answer is, almost certainly, "not so much."