Candidate experience is defined as the engagements and interactions a prospective employee has with the employer throughout the entire hiring process, from the application process to the final offer. It's about how candidates perceive and feel about your company at every touch point in the journey.
Not only is a positive candidate experience vital to attract talent, it's also critical from a reputation standpoint. Given the power of social media, candidates who share poor experiences online can cause significant damage to both the corporate brand and employer brand. Conversely, great experiences that are shared online can have a positive effect.
There are many steps to create a positive candidate experience. Howard Pezim shares three key ingredients for success.