PR Our highly successful client was struggling to continue its expansion and had stagnated at $800 million in annual revenue. The company was having difficulty attracting new customers despite having a superior business approach and commitment that outperformed large, publicly-traded competitors and which was far more sophisticated and more consistently delivering elegant solutions than its privately-held competitors.
The challenge was to sort and answer the question of whether a new leader of marketing and communications could develop and then execute the kind of market-focused strategy that could help pull the company forward. The following case study explains how we tackled that challenge.