When a more than 100-year-old speciality chemicals company needed to change to a proactive sales culture with a clear focus on target markets and emerging competitors they turned to TRANSEARCH. The challenge, to find a CCO capable of turning a proactive sales concept into a cohesive business strategy and action plan. The following case study explains how we helped.
Our highly successful client was struggling to continue its expansion and had stagnated at $800 million in annual revenue. The company was having difficulty attracting new customers despite having a superior business approach and commitment that outperformed large, publicly-traded competitors and which was far more sophisticated and more consistently delivering elegant solutions than its privately-held competitors.
The challenge was to sort and answer the question of whether a new leader of marketing and communications could develop and then execute the kind of market-focused strategy that could help pull the company forward. The following case study explains how we tackled that challenge.