When a more than 100-year-old speciality chemicals company needed to change to a proactive sales culture with a clear focus on target markets and emerging competitors they turned to TRANSEARCH. The challenge, to find a CCO capable of turning a proactive sales concept into a cohesive business strategy and action plan. The following case study explains how we helped.
Our highly successful client was struggling to continue its expansion and had stagnated at $800 million in annual revenue. The company was having difficulty attracting new customers despite having a superior business approach and commitment that outperformed large, publicly-traded competitors and which was far more sophisticated and more consistently delivering elegant solutions than its privately-held competitors.
The challenge was to sort and answer the question of whether a new leader of marketing and communications could develop and then execute the kind of market-focused strategy that could help pull the company forward. The following case study explains how we tackled that challenge.
How could a single executive hire create a new vision and transform a business unit in decline - effectively reversing a strategic corporate decision? With our TRANSEARCH Orxestra™ scorecard in hand to guide our path forward, we defined the business scope, outlined potential business strategies and developed the candidate criteria for our search campaign.
For a great organisation, culture isn't an abstract or vague concept … it's real … it speaks to people. It's not a competitive advantage … it's a competitive imperative.
To survive is to adapt. "Are you managing your culture?" If any of the seven questions that follow receives a negative response, the answer is, almost certainly, "not so much."
In PwC's 2017 global CEO survey, 77% of CEOs said they see the availability of key skills as the biggest threat to their business. Many organisations struggle to fill key leadership positions because the best and brightest typically aren't seeking a career move. Steven Pezim provides some key steps for recruitment success.