Our highly successful client was struggling to continue its expansion and had stagnated at $800 million in annual revenue. The company was having difficulty attracting new customers despite having a superior business approach and commitment that outperformed large, publicly-traded competitors and which was far more sophisticated and more consistently delivering elegant solutions than its privately-held competitors.
The challenge was to sort and answer the question of whether a new leader of marketing and communications could develop and then execute the kind of market-focused strategy that could help pull the company forward. The following case study explains how we tackled that challenge.
This case study highlights how TRANSEARCH helped shape and align organisational cultures across diversified component companies, and found a General Manager with the level of experience and credibility in the finance markets capable of pushing the kind of innovation and cultural transformation required to achieve the group's exciting new business plan.