by Brant Burke
This article is part 3 of a series “Beyond the Gut Feeling: A Scientific Approach to Executive Assessment” by Brant Burke, Managing Director at TRANSEARCH Greater China.
In today’s competitive talent landscape, hiring the right executive isn’t just about credentials — it’s about behavioral fit, and leadership style. Our Managing Director, Brant Burke, has shared his insight into Executive Search Assessment in this series, that helps organizations make confident, informed hiring decisions.
It consists of:
- The Behavioral Table of Elements
- Decoding the Color Key Legend
- Balancing Intuition with Data
- Personality Type Assessments vs. Behavioral Table of Elements’ Color Key Legend
- Merging Behavioral Analysis with Personality Insights in Executive Search
The Role of Instinct in Leadership Assessments
In executive search, intuition plays a crucial role.
Experienced talent evaluators often develop a keen instinct for assessing candidates, recognizing subtle cues that may not be immediately measurable. However, intuition alone is subjective, shaped by personal biases and past experiences.
That’s where structured behavioral analysis—such as the Behavioral Table of Elements’ Color Key legend—provides necessary balance.
The Limits of Gut Feeling in Executive Decisions
Relying solely on intuition introduces several challenges:
- Bias risk: Unconscious preferences can skew decision-making.
- Inconsistency: Personal impressions may shift depending on context or emotion.
- Lack of predictability: Instinct offers valuable insights but does not always correlate with measurable success.
By aligning intuitive assessments with behavioral data, executive search professionals strengthen their predictive accuracy, ensuring hiring decisions are both data-driven and human-centered.
Structured Behavioral Analysis as an Anchor
The Color Key legend in the Behavioral Table of Elements offers a systematic way to interpret executive behavior, ensuring that intuition is complemented by empirical insights. Key aspects include:
- Red-coded behaviors: High-stress responses that may signal deception or discomfort.
- Blue-coded behaviors: Ambiguous actions that require further contextual evaluation.
- Green-coded behaviors: Indicators of relaxation, confidence, and authenticity.
Rather than replacing intuition, the Color Key legend provides a structured lens, ensuring an interviewer’s gut instincts are validated by actual behavioral patterns.
You can explore more details on the Behavior Table of Elements online or contact me to talk about how this tool might be helpful in your organization’s next leadership search.

Brant Burke
Managing Director, TRANSEARCH Greater China
Brant leads TRANSEARCH Greater China’s Industrial and Technology search practices. He uses collaborative, methodical processes to recruit best-in-class talent for his clients, prioritising cultural fit, suitability, and alignment in equal measure to core competencies.