If You Are Not Managing Your Culture … Someone Else Is!

December 1, 2023

by John O. Burdett

Are You Managing Your Culture?

  1. In turbulent times, long after your business strategy has been overwritten by the events of the day, what will endure is your culture. To that end, although we may appear to be making great time, without culture measurement we are lost! ‘The culture we need’ frames the context for any meaningful, strategic conversation around ‘where are we … and where do we need to be?’ It also informs ‘the how.’ Make ‘where you need to be’ real – not an aspirational, best guess.
  2. Culture is story and story is culture. Build a vibrant Meta-story as a culture imperative. It should capture: Why we do what we do. Where are we heading? What do we believe in? What makes us special? How does what we do make a difference in people’s lives? Loyalty is, ultimately, based on the extent to which customers and, for that matter, employees connect with your story. Top talent don’t join your organisation, they are drawn (or not) to your story.
  3. Culture will change whether you want it to or not…

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This article is an extract of content © Orxestra® Inc. The download is available from the TRANSEARCH International website.

John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world's largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world. Get in touch with John O. Burdett »

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