Unlocking Employee Engagement: The Power of ‘Why Do You Stay?©’ Assessment

October 10, 2023

In today’s fiercely competitive market, the battle for top talent is more intense than ever before. As organisations vie to attract and retain the best and brightest, understanding the needs, desires, and motivations of employees has become paramount. In this pursuit, two powerful tools stand out: traditional engagement surveys and the innovative ‘Why Do You Stay?©’ assessment by TRANSEARCH. In this article, we’ll delve into the unique differences between these two approaches, shedding light on why the latter is gaining traction among senior leaders and HR professionals.

Understanding Engagement Surveys: Measuring Commitment and Morale

Engagement surveys have long been a staple in the world of talent management. These surveys are essential tools for measuring the emotional commitment and involvement of employees towards their workplace. They typically gauge factors such as job satisfaction, recognition, and opportunities for professional development. While engagement surveys provide valuable insights into overall morale and engagement levels, they often fall short in uncovering the deeper motivations that drive employee retention.

‘Why Do You Stay?©’ Assessment: A Deeper Dive into Retention Factors

In stark contrast, the ‘Why Do You Stay?©’ assessment developed by John O. Burdett, the founder of Orxestra, goes beyond the confines of traditional engagement surveys. This proprietary process is designed to probe deeper into the reasons why employees choose to remain with an organisation. Instead of solely focusing on job satisfaction and engagement, ‘Why Do You Stay?©’ explores a broader set of 50 research-based retention factors. Its unique appreciative inquiry methodology facilitates a comprehensive and profound conversation that uncovers aspects that typical engagement surveys often overlook.

Key Differences That Matter

  1. Focus: Engagement surveys primarily concentrate on employees’ feelings and experiences within their roles, while ‘Why Do You Stay?©’ delves into the motivations behind their decision to continue working for the organisation. It’s not just about how they feel; it’s about why they stay.
  2. Methodology: ‘Why Do You Stay?©’ employs an appreciative inquiry methodology that encourages employees to express their genuine reasons for staying with the company. In contrast, engagement surveys typically follow a more structured format, which may limit the depth of insights.
  3. Depth: Engagement surveys provide a surface-level understanding of employee morale and job satisfaction. In contrast, ‘Why Do You Stay?©’ aims to uncover the complex and nuanced factors influencing employee retention. It goes beyond surface-level sentiment to reveal the intricate web of motivators that keep employees committed.

Actionable Insights for Senior Leaders

While engagement surveys offer valuable perspectives on employee sentiment, the differences in focus, methodology, depth, and actionability highlight the unique strengths of the ‘Why Do You Stay?©’ assessment. It bridges an essential gap in understanding why employees choose to stay with an organisation. This deeper insight into employee motivations enables senior leaders and HR professionals to develop targeted strategies for improving employee retention and, consequently, enhancing organisational performance.

Empowering Your Organisation’s Future

In the quest to attract and retain top talent, senior leaders must equip themselves with the most effective tools. While engagement surveys remain a valuable part of the talent management toolkit, the ‘Why Do You Stay?©’ assessment offers a more nuanced understanding of what truly drives employee retention. By leveraging this innovative approach, organisations can create tailored strategies that resonate with their workforce, foster commitment, and ultimately drive success. If you’re ready to unlock the full potential of your team, consider embarking on the journey with ‘Why Do You Stay?©’ today. For inquiries, reach out to wdys@transearch.com. Your path to a more engaged and resilient workforce awaits.

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