July 14, 2023
Making Talent Acquisition a Competitive Advantage: Where to Start?
Talent acquisition has emerged as a critical factor in determining an organisation’s success. To take talent acquisition to the next level, senior leaders must recognise the importance of attracting outstanding talent and addressing the existing talent acquisition shortfall. Despite investing in various aspects of the talent process, leaders often struggle to attract top talent. Attraction is the orphan child of talent acquisition, requiring a strategic approach to uncover and entice exceptional candidates.
In the digital age, research, social media, and AI-driven algorithms play a significant role in sourcing talent. Automation will further streamline the sourcing process, enabling organisations to identify potential candidates efficiently. However, attracting top candidates goes beyond automated processes. It begins with good research and understanding the candidate’s needs and preferences.
Making the First Contact Count
The initial contact with a potential executive candidate is crucial for making a lasting impression. Outstanding leaders are often content where they are, so recruiters must address the candidate’s inevitable question: “Why should I join your organisation?” The organisation’s reputation, its website, and the ability of the caller to share the organisation’s story all contribute to attracting the right talent.
However, for top candidates, knowing what it’s genuinely like to work for the organisation is paramount. While recruiters may try to persuade candidates, authenticity holds greater weight. Presenting the facts, sharing the organisation’s story, and highlighting why top talent chooses to stay can inspire candidates to consider joining the organisation. To attract top performers, leaders must focus on informing, involving, and inspiring them.
The Five Dimensions of Fit in Talent Acquisition
Managing risk and ensuring a good fit is essential in talent acquisition. Five critical dimensions of fit should be considered: organisation’s values, culture fit, performance fit, leadership fit, and team fit. Fit with the organisation’s values and culture reflects alignment between the candidate and the organisation’s core principles. Performance fit involves creating a role-specific scorecard. Leadership fit requires identifying competencies necessary for success in the role, while team fit demands assessing the candidate’s compatibility with the existing team.
To achieve success in talent acquisition, organisations must consider all five dimensions of fit. A comprehensive evaluation of these dimensions ensures that the organisation finds the right candidate who aligns with its values, culture, performance requirements, leadership competencies, and team dynamics.
Orchestrating Fit: Super Teams Over Superstars
In today’s networked organisations, building super teams is more crucial than relying on individual superstars. The power of expertise, the speed of change, and the need for innovation and diversity all contribute to the significance of cohesive and high-performing teams. The role of team leaders has evolved, emphasising their responsibility to serve the team rather than expecting the team to serve them.
Mastering the Interview Process
Despite the pivotal role of interviews in talent acquisition, many leaders lack interview training, leaving them ill-prepared to make informed hiring decisions. The interview is both a science and an art, where evidence-based approaches and intuitive judgment must coexist. Utilising evidence-based interviews, which focus on past performance as an indicator of future success, can enhance the scientific aspect. However, the art of interviewing involves evaluating character, response to unexpected situations, resilience, chemistry fit, and compatibility.
While technology-driven approaches offer efficiency and scientific rigor, leaders must not overlook the importance of human intuition and the behavioural filters that shape interpersonal dynamics. Balancing the art and science of interviews leads to better hiring decisions.
Integration: Ensuring Long-Term Success
The hiring process does not end with extending an offer to the candidate; integration plays a vital role in retaining top talent. Outsourcing integration support may provide some value, but it’s crucial to have a team leader who serves as a role model and a skilled team member who dedicates quality time as a mentor. By fostering a supportive environment, organisations can ensure that new hires integrate effectively and feel welcomed from the start.
Senior leaders must approach talent acquisition strategically to gain a competitive advantage. By focusing on attracting outstanding talent, making a memorable first contact, evaluating fit across multiple dimensions, nurturing super teams, mastering the interview process, and prioritising integration, organisations can enhance their talent acquisition efforts and secure long-term success.
This article explores themes and concepts from content by John O. Burdett.
John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world’s largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world. Get in touch with John O. Burdett »