Forget About the Rest, Can You Compete Against the Best?

July 11, 2022

by John O. Burdett

The only truly sustainable competitive advantage is how quickly you, your team and your organisation learn.

Darwin taught us that it’s not the strongest that survive; it’s about how quickly you adapt. That you are still around after a new entrant has reinvented the game – depends on how agile you are.

What is Agility?

Mindset and core competency are the start of Agility. Managing the business from the outside-in, a flat structure, simple processes, pushing decision-making as close to the customer as possible, a readiness to challenge the status quo and technology savvy are clearly part of it. But at the heart of it? How quickly you and your team learn.

Indeed, the only truly sustainable competitive advantage is how quickly you, your team and your organisation learn.

Agility isn’t an activity or even a way of working. It’s what results when the organisation structure, key processes, the technology employed and the leadership mindset all recognise that the only truly sustainable competitive advantage is how quickly the organisation learns.

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This article is an extract of content © Orxestra® Inc. The download is available from the TRANSEARCH International website.

John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world's largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world. Get in touch with John O. Burdett »

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