Five Essential Building Blocks of Your Organisation's Story

Tomorrow's successful leader is someone who can slalom through the white water of unanticipated disruption and culture change. To that end, little is more important as a navigation aid than the organisation's story. That story has five essential building blocks:

1) Where are we headed?
2) What do we believe in?
3) What makes us special?
4) What is our brand promise?
5) How do we make a difference in people's lives?

Story is culture and culture is story. Yesterday, strategy informed culture. Moving forward, culture enables strategy. If you're not measuring culture … you're not managing it.

Insights from "Speed of Learning: The Ultimate Competitive Advantage".