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Shift Your Organization from Panic to Purpose
hbr.org

"At such times of crisis and adversity, employees, clients, and customers are looking to leaders for reassurance, inspiration, and courage to guide them through the storm… So while this is far from the best of times, it is worth asking what this time is actually best for… The challenge for leaders now is to steer colleagues and associates from business panic to brand purpose."

Read "Shift Your Organization from Panic to Purpose" leadership insights