September 25, 2019
by John O. Burdett
Top talent doesn’t join your organisation because of the strength of your balance sheet. They do so because they connect with your story. Great companies have a great story.
Connecting with your story
With the wide and ever-fractious divisions in the political sphere, “the corporation” is our best (only?) hope for building true community. This, in turn, naturally leads us to the challenge of “organisation culture.”
Top talent doesn’t join your organisation because of the strength of your balance sheet. They do so because they connect with your story. Customers, similarly, may buy (initially) because of your value proposition but loyalty rests in the extent to which they feel at one with your story. Retaining outstanding employees, expecting people to go the extra mile and responding to crisis all draw, in no small measure, on the power of your story.
Great companies have a great story. Always! No less important, they know how to share that story.
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This article is an extract of content © Orxestra® Inc. The download is available from the TRANSEARCH International website.
John O. Burdett is founder of Orxestra® Inc. He has extensive international experience as a senior executive. As a consultant he has worked in more than 40 countries for organisations that are household names. John has worked on organisation culture for some of the world's largest organisations. His ongoing partnership with TRANSEARCH International means that his thought leading intellectual property, in any one year, supports talent management in many hundreds of organisations around the world. Get in touch with John O. Burdett »